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What is Underconsumption Core? Understanding the TikTok Trend and Practical Tips for Saving Money, Reducing Waste, and Using What You Have

I am sure you have seen the recent TikTok trending “underconsumption core” topic. It focuses on a lifestyle that intentionally limits the consumption of mainly material goods. Branching off of minimalist ideology, it is the idea of buying less, avoiding frivolous spending, and prioritizing sustainability. Videos show women who own minimal makeup, only a couple of pairs of shoes, and only have a shampoo/soap bar or two in their shower. But as many things on social media often do, underconsumption-core quickly became more about the aesthetic than anything else.

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